There is nothing new about storytelling in business.

It is one of the most effective ways to communicate your ideas and engage with your audience, but how do we do this strategically so its not just a flash in the pan result, but has long term impacts that build our reputations and meet our strategic goals?

At the heart of strategic storytelling is knowing what you want to say, why you want to say it and how it fits with the bigger picture for you or your business. It’s also about understanding your audience and knowing when its right time to connect with them.

I use some rules, amongst other techniques and strategies, to teach individuals and business how to design and deliver strategic communication and messaging, as part of my Calm communication coaching and workshops.

Does your story meet my five rules for strategic storytelling?

  1. It needs to be simple and clear
  2. It needs to be compelling and interesting
  3. It needs to have a call to action
  4. Its purpose needs to align to the big picture
  5. It needs to be consistent with your brand and the language you use.

If you take the time to get your message right from the beginning, consider the big picture and understand how and when to tell your story you will not only engage your audience immediately but keep them talking about you and your business for the long term.