Meet our team

Lucy Beytagh

Founder & Managing Director

Lucy founded The LKB Agency in 2016 with more than 20 years’ experience in strategic corporate and government communication, engagement and events.

Lucy’s career has spanned working in both agency and inhouse and has included working with multiple NSW Government agencies, the Department of Prime Minister and Cabinet, Sydney Opera House, Aurecon and Tenix.

Renowned for her calm and considered approach, Lucy helps clients reach their strategic goals, supports businesses to effectively engage their audiences, and provides expert advice in times of crisis.

For this reason, Lucy also offers a specialised coaching service – Calm communication, where she works one on one with leaders and teams to show them how a more strategic, calm and considered approach can help them reach their communication goals.

Lucy holds a Bachelor of Arts in Communication and Social Sciences, is qualified by the International Association of Public Participation (IAP2) and is a member of the Public Relations Institute of Australia and Meeting and Events Australia (MEA).

Aran Beytagh

Director & BUSINESS MANAGER

Aran has a background in construction and infrastructure and is an experienced project manager.

He joined LKB in 2016 to take on the role of business manager, overseeing all client accounts and contracts, project administration, human resources and business and financial planning.

Aran takes care of all behind the scenes operations, systems and processes so the team can stay focused on continuously delivering high quality work for our clients.

Jenny Arkell

Senior Account Director

Jenny has over 20 years’ experience in communication, engagement, events and marketing, with the last 15 years in the local and state government sector.

She has a deep understanding of how to deliver effective strategic plans and subsequent campaigns to help promote, engage or encourage change for clients.
Jenny’s previous experience includes senior roles with The City of Sydney, Barangaroo Delivery Authority, Destination NSW and Property NSW.

Jenny most recently worked on the Sustainable Sydney 2050 program, and the delivery of Christmas, New Years Eve and Lunar New Year major events for The City of Sydney.
She is commercially oriented, politically aware and able to identify, map and mitigate risk at every stage of a project to ensure successful execution.

Jenny has qualifications in Advanced Management and Communication.

Victoria Dunsford

Account Director – Campaigns & Digital Engagement

Victoria has over eleven years’ experience in strategic and tactical digital marketing, social media, influencer engagement, communications, ecommerce and analytics initiatives.

Victoria has spent her career helping brands build better customer relationships and engage with their audiences across many formats, channels and industries from government to fashion. Her expertise lies in her ability to translate a brand mission, audience needs and business goals into compelling content that drives results.

Victoria has successfully led and delivered international projects in digital technology and has developed and executed national digital marketing campaigns to achieve commercial goals.

She has a passion for visual storytelling, digital initiatives and data. Victoria’s approach is always collaborative and holistic with a focus on adding value through solution based decision making.

Victoria holds a Bachelor in Arts and Sciences from The University of Sydney and is qualified from the ADMA Creative School, AFTRS in Production and is a Google Certified Partner.

Kyra Stanley

Account Executive

Kyra recently graduated from Macquarie University with a Bachelor of Media. Her major in public relations and social media provided her with a keen interest and passion for engaging with audiences through content.

Kyra is in her element supporting and coordinating end-to-end delivery of campaigns through conducting research across media and all industry sectors.

She is skilled at writing for all formats and driving results through in-depth reporting. Kyra is passionate about innovative ways of solving problems for clients and connecting businesses with their target audiences.

Elizabeth Chilton

Executive Assistant to the Managing Director 

Elizabeth is a recent graduate from Charles Sturt University, earning her bachelor’s degree in Communications with a specialisation in Public Relations.

New to the industry, she is a relationship driven and results orientated communication professional. She thrives at and enjoys the creative side of communication, whether its creative problem solving or creative design.

She has developed skills in digital marketing, writing, graphic design, and public relations that allow her to provide effective creative insight, communication pieces and guidance to clients.